The Web Real Estate

A website is like a piece of real-estate. You have two options: take what's given to you or do your thing! It's the difference between renting or owning your own home. In many cases, renting a home allows you to only do certain things to your humble abode, whereas when you own a home the opportunities are endless.

No matter what, your website should reflect your company. Even pre-fab sites can help you say what you want to say about who you are.

So, do this: write down no more than 3 descriptive words about your company or better yet, no more than 3  descriptive words that you aspire for your company. These words may need to fit your personality and your likes as well. You may ask others to give you words.

Now, take those words and apply visuals to them. Let's say one of your words was "legendary" because you pride yourself on how long you've been in the business (as you should of course). So, when the word legendary is used to describe your company, what images come to mind?

Now think about your website. A person's home, usually, is a reflection of their personality. Is your website a reflection of your company's personality? Does it say those descriptive words? Does it convey those images?