Entrepreneur Equals Intrepid

WHAT HAPPENS WHEN NOTHING HAPPENS?

So, you and your team, or you and your Marketing Firm came up with this brilliant marketing ploy for your company projected to bring X number of dollars in. Once the campaign hit the trail, the results were less than flattering. What do you do? Do people really not care about your product anymore? Are you out of touch with reality? What happens when nothing happens?

EVALUATE

First and foremost, evaluate. What seemed to work with the ploy? What were the high points? How did it draw the people it did? What didn't work? Why didn't this reach more of our demographic? What improvements could we have made? Did we have enough knowledge about what we were doing? In other words, is there some universal reason, that we brought in this number when we wanted this number?

DON'T GIVE UP


Unfortunately, not every ploy will bring in what you wanted to begin with. But, that's the value in exponential thinking! There are so many variables to consider when campaigning, because every consumer is unique in his or her own way even though there are common traits among them, especially when uncontrolled variables come into play (i.e. a recession). So, the current ploy didn't work...try something new. It's not saying "we failed miserably so we're desperately trying something different." No, it's letting the consumer know, you'll do just about anything to have their business.

"REMEMBER YOUR CHARLEMAGNE..."

Use your surroundings to market your company and your product. Remember, there are many variables to consider and some are uncontrolled variables. So, since these variables are in play, "this is why you should invest in my product and my company."

TAKE RISKS


You're an entrepreneur. Your goal is to take your business to the next level. Most of the time, entrepreneurs know what to do, it's just a matter of taking a risk! Is it the right risk to take? Think about why you wouldn't take the risk. Is it a matter of  "what's this gonna cost me?" In other words, not only how much money, but what kind of time...and not only what kind of time, but will I lose people? The question is, is it worth the cost? Only you can answer that? Is it important enough to get to the next level that I can eat the cost? If the answer to this question isn't yes, then the risk can't happen. Keep in mind, it really isn't a risk if it doesn't take you out of your comfort zone. The next level doesn't have a comfort zone.

Be intrepid!