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| Ray-Ban's "Never Hide" ad |
So, what kind of campaign can I come up with for my company? Campaigns can be just about anything you want them to be. Maybe it's as simple as a free car wash to advertise your dealership. Maybe it's a fundraiser drive with a unique slogan. Or, maybe it's an interactive web drive where people post images of themselves wearing your product. Whatever it is, it will get your name out! If you are proud of your company and your product, then "never hide." Get your name and your product out in front of people and keep it out in front of people. Having a website, a Facebook page, a Twitter page, and a LinkedIn account can only get you so far. It's kind of like the old days when these tools were just coming on the scene. Everyone was saying, it's not enough to just have your store. You need those other things to compete. Now that you have them.....so what, now what? They've become extended storefronts. They're useful, don't get me wrong, but they aren't enough.
Posters and slogans and billboards...oh my. And you're thinking, $$$. But campaigns don't have to be that. One of my clients took part in a campaign a couple of years ago that people in their demographic still talk about to this day! All they did was go out into the community and helped clean it up a little bit. Their slogan was Don't Go To Church, Be the Church. They actually went out on a Sunday morning, instead of having church service, and did work in the community with the idea in mind that we preach it every week, now it's time we do it! Their budget was small, but the campaign made an impact. It got their name out there.
So, whatever it is you do, do it to for the sake of growing your company. Tailor it to fit your company's personality and remember..............never hide!
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